Nike's Air Jordan shoes on display at the company's headquarters in Oregon, US. The Air Jordan phenomenon wasn't just about a shoe; it was about immersively embodying Michael Jordan's unique talent, competitive spirit and aspirational aura. (Image Source: Bloomberg)

不只是运动鞋

在四分之一世纪,我在广告和营销上花费了,耐克不仅仅是运动鞋。