NeTrogena®发起了一项新的数字活动，其中包括宝莱坞演员Shraddha Kapoor，作为其流行的Hydro Boost系列的面孔。该计划标志着护肤品牌的重要时刻，该品牌最近引入了其新的全球哲学“科学之美”，从而强化了其专注于科学支持的，无复杂的护肤解决方案。
Hydro Boost运动与Neitrogena®水凝胶保湿剂成立10周年相吻合，该产品在全球护肤日程中透露透明质酸方面发挥了关键作用。该品牌已经塑造了近90年的护肤类别，它继续强调临床功效和皮肤科医生推荐的产品。
“In a world overflowing with skincare trends and complex routines, I believe in keeping it simple yet effective, trusting science, choosing dermatologist-backed solutions, and making informed choices. Neutrogena®️ stands for all this and more, delivering high-efficacy skincare without compromise. Neutrogena Hydro Boost Water Gel is my go-to skincare brand for hydrated juicy skin. Afterall, why just drink water, when one can穿！”卡普尔说。
在BBDO India和DDB Mudra集团概念化的活动中，Kapoor出现在快速射击视频部分中，为观众提供了她的护肤秘密的瞥见。她讨论了袋子的内容，“水合秘密”以及对水力增压凝胶的偏爱，称其为“罐子里的多汁皮肤”，这要归功于其透明质酸和旨在提供深度，体重水合的电解质的结合。
“At Neutrogena®, we aim to provide consumers with superior, clinically proven, dermatologist-tested products with formulations that work and have set the standard for science-backed skincare for decades. In our latest campaign for Neutrogena Hydro Boost, we bring alive weightless hydration and the role of electrolytes in providing healthy-looking skin enabling women to feel their best every day,” Manoj Gadgil, Business Unit Head, Essential and Skin Health肯维（Kenvue）说，＆Beauty and VP营销。
数字广告系列将跨越包括YouTube，Meta和Instagram在内的主要在线平台进行，旨在吸引大量的护肤消费者。
